Shaping company stories across global markets.

Context
EOZ Audio, a Barcelona-based premium earphones startup founded by French entrepreneurs, was preparing to launch its first product — the EOZ One — just as Apple introduced the first AirPods. I was hired to lead PR strategy and execution in Spain and LATAM, building both brand and product awareness from zero, and positioning EOZ as a credible European design alternative in a market dominated by tech giants.

Strategy
Position EOZ One as the independent, design-led alternative to mass-market audio brands through credible, design-driven PR storytelling. The focus was to elevate the brand’s European identity and craftsmanship, positioning it as a boutique player for audiences seeking both aesthetic and technical excellence.

Execution
Led all PR operations directly from Spain — building media lists from scratch, crafting the press kit, coordinating product seeding and journalist testing, and tailoring both the narrative and outreach for each media outlet. Adapted messaging and tone for Spain and LATAM, aligning with each market’s media culture and editorial style.

Results
• 80+ earned placements in top-tier national and regional outlets: El País, La Vanguardia, ABC, La Razón, Crónica Global, El Economista, El Periódico de Aragón, Diario de León, Diario de Córdoba, Diario de Mallorca, La Opinión, La Provincia, La Nueva España, Faro de Vigo, Información, La Opinión de Málaga...
• Estimated reach: 121M; 631K article views; average Domain Authority 75 (CoverageBook™ metrics)
• 7 do-follow links from top-tier media, including El Mundo, IGN, Estrella Digital, and El Periódico (DA >90)

Impact
EOZ gained significant visibility in Spain’s top tech and lifestyle media, achieving strong brand recognition during its launch period — despite competing directly with global players and operating without paid media support.

*CoverageBook™ performance metrics compiled from all active earned-media URLs for this campaign.

A curated selection of earned media coverage that drove EOZ’s visibility across Spain and LATAM:

Over nine years, I led all communications for Sitly in Spain, building the PR foundation that transformed the platform from anonymity to a trusted national reference for childcare. I designed and executed campaigns in-house, turning family insights and behavioural data into stories that resonated across national, regional, lifestyle, and parenting media.

These campaigns generated significant national coverage in top-tier outlets such as ABC, El País, La Vanguardia, El Mundo and El Periódico, reinforcing brand trust, awareness, and long-term visibility.

After consolidating Spain’s presence, I expanded PR strategy across Argentina, Mexico and Colombia, ensuring narrative consistency while adapting tone and content to local culture. The framework I built was adopted by Sitly’s European teams and partner agencies, scaling communications efficiently across markets.

Context

In summer 2016, I led Sitly’s national PR launch (formerly Quierocanguro), introducing the platform to Spain’s childcare and family-services market.

Strategy

Based on internal survey data from thousands of parents across Europe, we highlighted the growing struggle of Spanish families to balance work and childcare during the country’s long school holidays. I crafted human stories and localised angles for each outlet, combining behavioural insights, real parent testimonials and CEO statements.

Execution

I personally handled all media outreach and acted as company spokesperson, tailoring each pitch and press release to every outlet, journalist and section — adapting tone, data, and storytelling angles to match each editorial profile. This personalized approach secured coverage in lifestyle, national and regional outlets such as Glamour, ABC, Diario de Sevilla, Diario de Córdoba and Diario de León, turning a seasonal challenge into an enduring conversation on family balance in Spain.

Results

• CoverageBook™ metrics (2016): est. reach 89.4M, 556K article views, avg Domain Authority 71.

• 18 do-follow links from national and regional media with DA >60.

• 46 total earned publications during the campaign period; 31 live URLs remain accessible

• Earned media coverage in top-tier national and regional outlets: ABC, Glamour, Crónica Global, Diario de Sevilla, Voz Pópuli, La Opinión de Málaga, Diario de Jaén, Diario de Córdoba, La Voz de Asturias, La Voz Digital, El Comercio...

Impact

Established Sitly as a trusted ally for families seeking reliable childcare and true work–life balance — laying the foundation for the brand’s long-term communication success in Spain.

*CoverageBook™ performance metrics compiled from all active earned-media URLs for this campaign.

Earned Media stories that fueled Sitly’s market entry—shaping public debate and driving rapid brand visibility across Spain:

Context

As schools closed nationwide during the pandemic, Sitly faced a surge in families struggling to reconcile remote work and childcare.

Strategy 

Developed a dual-hook communication strategy — highlighting the emotional impact of school closures while introducing “virtual babysitting” as an innovative solution for families.

Execution

Coordinated rapid-response outreach to top-tier national and regional media, tailoring angles for news, parenting and lifestyle outlets. Positioned Sitly as the voice of support for working families through expert commentary, data storytelling, and practical tips.

Results
• Over 100 earned media placements across national and regional outlets.
• Estimated reach 80M, 556K article views, avg Domain Authority 58 (CoverageBook™ metrics Mar–Jul 2020).,
• 20 High-authority backlinks (DA 60–85) from leading media including El País, ABC and  El Español. 
• Written stories were also covered by other top-tier national and regional outlets: Crónica Global, Voz Pópuli, Heraldo de Aragón, El Correo Gallego, La Nueva España, Diario de Sevilla, El Día de Córdoba, El Periódico de Aragón, Liberal de Castilla, Andalucía Información, La Gaceta de Salamanca, La Verdad de Ceuta...

Impact
Strengthened Sitly’s reputation as the go-to platform for childcare and family-work balance during a critical period. The dual-hook framework was later replicated by in-house communications teams across other markets.

*CoverageBook™ performance metrics compiled from all active earned-media URLs for this campaign.

A curated set of press coverage that turned Sitly into a reference point for childcare solutions during the pandemic:

• Led the planning, narrative development, press materials and outreach for Sitly’s launches in Argentina (2017), Colombia (2019) and Mexico (2020).

• Coordinated directly with local journalists and media outlets to adapt messaging to each country’s cultural and linguistic context.

• Ensured consistent brand voice and storytelling across all markets.

A distilled selection of standout press coverage from other Sitly´s large-scale campaigns I led — showing how strategic narrative building translated into wide media traction.