Context
EOZ Audio, a Barcelona-based premium earphones startup founded by French entrepreneurs, was preparing to launch its first product — the EOZ One — just as Apple introduced the first AirPods. I was hired to lead PR strategy and execution in Spain and LATAM, building both brand and product awareness from zero, and positioning EOZ as a credible European design alternative in a market dominated by tech giants.
Strategy
Position EOZ One as the independent, design-led alternative to mass-market audio brands through credible, design-driven PR storytelling. The focus was to elevate the brand’s European identity and craftsmanship, positioning it as a boutique player for audiences seeking both aesthetic and technical excellence.
Execution
Led all PR operations directly from Spain — building media lists from scratch, crafting the press kit, coordinating product seeding and journalist testing, and tailoring both the narrative and outreach for each media outlet. Adapted messaging and tone for Spain and LATAM, aligning with each market’s media culture and editorial style.
Results
• 80+ earned placements in top-tier national and regional outlets: El País, La Vanguardia, ABC, La Razón, Crónica Global, El Economista, El Periódico de Aragón, Diario de León, Diario de Córdoba, Diario de Mallorca, La Opinión, La Provincia, La Nueva España, Faro de Vigo, Información, La Opinión de Málaga...
• Estimated reach: 121M; 631K article views; average Domain Authority 75 (CoverageBook™ metrics)
• 7 do-follow links from top-tier media, including El Mundo, IGN, Estrella Digital, and El Periódico (DA >90)
Impact
EOZ gained significant visibility in Spain’s top tech and lifestyle media, achieving strong brand recognition during its launch period — despite competing directly with global players and operating without paid media support.
